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Zath.co.uk article City Warfare – Foursquare Location-Based Virtual Water Fight Game Wins UK Student International Award  by Rob Nichols (Thursday, July 1. 2010): "NakdReality sponsored this competition to help stimulate innovation among location apps..."


The New York Times and VentureBeat article Virtual waterfight wins UK location competition  by JP Manninen (Tuesday, June 29. 2010): "The competition was put together by a new location-based company from London called NakdReality, to stimulate innovation among location apps..."


AboutFoursquare article Water balloon war hits foursquare (Tuesday, June 29. 2010): "City Warfare, the winner of the 2010 LocationWild competition, has been released..."


All Points Blog or Directions Mag article Judging the Location Wild App Contest  by Adena Schutzberg (Monday, June 28. 2010): "...the recent Location Wild app competition sponsored by NakdReality...challenged developers to build an app in a week that taps into location."


Press Release

UK Student Wins International Startup Competition

London, United Kingdom - June 30, 2010.

The worldwide startup competition, Location Wild, was just won by 19 year old Thomas Fletcher of Bath University, who received $2,500 and an iPad.

Location Wild was a week-long competition to develop the most interesting location-based app as judged by Direction Magazine's Adena Schutzberg, The Next Web's Chad Catacchio, Slashdot's Rob Malda, and TechCrunch's Erick Schonfeld.

The winning app was City Warfare, which is a text-based game played in real-world locations against other players, where the aim is to cause mayhem using virtual waterbombs and waterpistols; it works on the back of Foursquare, a location-based social network.

Thomas Fletcher commented: "The timing was good because I had just finished the last of my exams, and I thought, 'Why not spend a week giving this a go?'"

Location Wild was organised and sponsored by NakdReality, a newly launched location search and augmented reality service provider based in London, UK.

Paula Abrahamson, CEO of NakdReality, said "NakdReality sponsored this competition to help stimulate innovation among location apps, and we're very happy to see a young British student win the competition."

"What's cool about this winning app" she continued, "is that it takes Foursquare's application on a tangent by involving other social networkers in a game of virtual water-warfare."

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About NakdReality
NakdReality.com

About City Warfare
CityWarfare.com

About Location Wild
LocationWild.com

Contact
Paula Abrahamson (paula@nakdreality.com)
Phone: 44 (0)7510 301 499

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Press

ProgrammableWeb.com article about NakdReality  Location-based App Contest LocationWild Starts Saturday  by Adam DuVander (Friday, May 28. 2010): "Wait, did you geocode your marks? I hope so, because you only have the next week to enter the Location Wild Competition from NakdReality..."

VentureBeat article about NakdReality New competititon scours the earth for innovative location apps  by JP Manninen (Tuesday, May 25. 2010): "Developers must use the services of either open-source-based augmented reality and location search service NakdReality or location-data service SimpleGeo..."

The Next Web article about NakdReality Location Wild Competition Starts May 29  by Chad Catacchio (Monday, May 24. 2010): "Location Wild will commence to see who can make the most innovative use of either the NakdReality or SimpleGeo APIs."

All Points Blog or Directions Mag article Location Wild Contest  by Adena Schutzberg (Monday, May 24. 2010): "Location Wild features a chance to build app with tools and POIs from NakdReality and SimpleGeo..."


Press Release

Location Wild Competition 2010

London, United Kingdom - May 25, 2010.

Location Wild is a worldwide startup competition to create the most interesting location-based application in a week, starting Saturday, May 29. Developers and entrepreneurs have until the following Saturday, June 5, to submit their applications online to locationwild.com and compete for the prize of $2,500 and an iPad.

The location-based applications must use the services of either NakdReality or SimpleGeo, which both offer "plug-and-play" location technology, allowing participants to develop their applications quickly.

The judges are TechCrunch's Erick Schonfeld, Slashdot's Rob Malda, Direction Magazine's Adena Schutzberg, and The Next Web's Chad Catacchio.

"Location-based technologies are getting increasing attention worldwide, so we felt the time was right to showcase how easy it has become to create a winning startup in this space," says Paula Abrahamson, CEO of NakdReality and co-ordinator of Location Wild.

"We'd love to see something as wildly popular as FourSquare come out of this competition," she continues.

NakdReality and SimpleGeo are independent companies, but both use Amazon's computing cloud infrastructure to deliver scalable location-based infrastructure to third party developers and entrepreneurs.

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More about Location Wild

The winner will not have any contractual obligations to Location Wild.
This competition is organized by NakdReality.
LocationWild.com

More about NakdReality
NakdReality.com

More about SimpleGeo
SimpleGeo.com

Contact
Paula Abrahamson (paula@nakdreality.com)
Phone: 44 (0)7510 301 499

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Press



Press Release

NakdReality Launches "Instant-On" Location Search Service


London, United Kingdom - March 31, 2010.

NakdReality is a new location search service which allows anyone to quickly create their own location-based or augmented-reality search, without having to hire specialist developers.

"NakdReality is for organizations who are frustrated with the time and cost of developing and running their own augmented reality or location search," says Paula Abrahamson, CEO of NakdReality.

"Location technology, from geolocation capabilities to augmented reality, is developing fast, and people are now looking for ways to make their location-based information searchable. People are discovering it is harder than it looks, so we aim to take the pain out of providing this location search capability."

"We're proud of the fact that our search engines are 100% open source," continues Paula. "Going with a closed, location infrastructure provider would represent much more of a business risk for clients."

NakdReality offers a point-of-interest service which is free with revenue share voucher advertising. In addition to this, it is offering two more advanced location engines: category search, and keyword search.

NakdReality's engines are 100% open source, so NakdReality has no service lock-in or data lock-in.

For details on NakdReality's service, please go to www.nakdreality.com

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About NakdReality

NakdReality is a Location Search & Augmented Reality Provider.

An example service running on NakdReality is the THUNDRE augmented reality product finder which lets shoppers find products in nearby shops. See http://thundre.com for more information.

An example location engine operated by NakdReality is the open source Lightrod POI server. See http://lightrod.org for more information.

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Contact:
Paula Abrahamson, CEO
NakdReality
paula@nakdreality.com
tel (UK):: 07510 301 499
from the USA:: 011-44-751-030-1499
http://www.nakdreality.com








"NakdReality's understanding of the geo-marketing arena...is second-to-none."    Corke Wallis Ltd.